New season, new adventure, new skin. LOSC and its equipment supplier, New Balance, are pleased to unveil their “home” jersey for the 2022-2023 season today. A tunic steeped in history as well as modernity.
> Be the first to wear it. Pre-order it today
A decade ago, Eden Hazard’s LOSC celebrated its historic Double in a “champion’s jersey” with both vintage and modern curves. In the wake of this victorious team, a whole generation of young supporters entered with passion into the Family of Dogues. Ten years later, while the influence of the Lille club has continued to grow in Ligue 1 and in Europe, LOSC and New Balance return to the origin of this new generation.
For 2022-2023, the LOSC changes skin with a design inspired by the 2011-2012 jersey, modernized and custom-made by the New Balance teams. Around an intense Lille red, this new tunic has several horizontal bands in navy blue and white at the chest. An identity cleverly recalled at the level of the collar and the cuffs, while shorts and socks with clean lines complete this dynamic look.
More than a pack, the Mastiffs form a family, united by common values and the same jersey. Women and men, young and old, players and supporters: no matter our place, our rank, when you put on the Lille red, you enter the clan. Through the Family of Dogues campaign, LOSC and New Balance have propelled the new LOSC tunic into a recomposed living room in the heart of iconic places in Lille (here in the courtyard of the Vieille Bourse). Around several players, four supporters (Isabelle, Maelie, Jérôme and Dorian) participated in the presentation of the new jersey, all under the Art Direction of Justin Bettman, world-renowned photographer.
Book your 2022-2023 LOSC x New Balance Home kit now on LOSC.fr and only on LOSC.fr. The new Dogues jersey is already available for pre-order exclusively, before a physical arrival in LOSC stores scheduled for the end of July.
Do you want to be among the very first supporters to put on the new Les Dogues tunic? Pre-order it now online at LOSC.fr.
* in the limit of the available stock