Information technologies: Moroccan companies can do better

Information technologies: Moroccan companies can do better

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National companies have good internet connectivity, with access rates reaching 81%, on average, for VSEs, 97.9% for SMEs and 99.5% for large companies, according to the results of two surveys carried out by the High Planning Commission (HCP) in 2019 and 2020.

The main use of the Internet connection is however limited to the exchange of e-mails operated by 92% of companies. The other uses are even less widespread, in particular access to and modification of documents which are not used by 38% of companies and the use of specialized professional software which is limited to 59% of them, explains the HCP.

More than half of the companies surveyed, with less than ten years of experience, judged the integration of ICT in the management of human resources, in their exchanges with public administrations, suppliers and customers, to be weak. Unlike companies over 20 years old who reported higher ICT integration.

6 out of 7 companies have not recruited ICT profiles

On the eve of the Covid-19 crisis, companies had poorly equipped themselves with specialized profiles in information and communication technologies, reports the HCP. Thus, during the period 2016-2018, 86% of them had not recruited ICT specialists.

For the 14% of companies that declared recruitment difficulties, high salary requirements, the instability of these profiles in the job and the lack of certain qualifications were the main constraints to hiring in terms of ICT.

Few of these companies have relied on their own employees to develop, adapt or take charge of IT solutions in the face of the repercussions of the Covid-19 crisis, regrets the HCP.

7 out of 10 companies do not have a web page

The share of companies that had their own website did not exceed 31% in 2019, compared to 49% in Turkey, 70% in France and 89% in Germany, the study indicates. This delay in digitization was even greater at the level of medium-sized or small businesses, which constitute 93% of all businesses in Morocco. More than 3 out of 5 VSMEs had neither a website nor a page on social networks.

The use of the website for the commercial development of companies was also limited: 4 out of 7 companies among the companies that had a web page did not place orders or payments online from their web page. They were also less likely to produce descriptive content on their website, specific to their regular customers, or to their employment needs.

The creation of the website was mainly limited to the description of their activity, particularly at the industry level where 78% of companies used it to describe their goods and services marketed or to list prices.

Modest investment in digitalization

However, the use of ICTs has intensified since the onset of the health crisis in 2020, particularly at the level of public administrations, which are increasingly using digital platforms, requiring users of their services to adapt to digitalization. of their process.

For private companies, motivations for investment in ICT in the post-crisis period and digital transformation strategies are still very different depending on the branch of activity.

At the level of industrial branches, companies plan to maintain their investment policies focused on machinery equipment in 2021. Their main reason for investment is to maintain or improve their productive capacities, through the acquisition equipment and other capital goods, which should absorb 47% of their investment budget in 2021.

At the same time, companies operating in services excluding transport and warehousing, more affected by the repercussions of the Covid-19 crisis, have planned to increase the shares of investment intended for innovation (development of new products) and to digital transformation (digitalization of internal and external services), to reach 40%, on average, in 2021, details the High Commission for Planning.

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