Marketing digital : 5 outils no code incontournables en 2022  

5 must-have no-code tools in 2022


As an entrepreneur constantly looking for new ways to grow your business, are you looking for practical and effective tools that until now have been reserved for large companies? Optimizing your working time, automating your tasks, managing your sponsorship campaigns, increasing your website traffic, or even creating quality visuals without coding have become real obsessions? Integrate these no-code tools into your toolbox now!

Zapier to automate workflows

  • Are you sorely lacking time in your business?
  • Are you worried about how you can scale your business?
  • Do you forget to ask for testimonials from your clients?
  • Is onboarding your client tedious and time-consuming?
  • Do your processes seem clumsy?
  • Do you spend a lot of time on administration?
  • Are you worried about burnout?

This nocode platform can probably help you! Founded in 2011, Zapier has helped over 1.8 million individuals and businesses meet their automation needs. This magic wand connects thousands of applications to your business workflows. It works with over 1300 professional tools and “Zaps” connects the two applications you want to integrate.

Features most appreciated by users

  • APIs
  • Access Controls/Permissions
  • Third-party integrations
  • Activity Dashboard
  • Data import/export
  • Dashboard
  • Workflow Management
  • Collaboration tools

Ahrefs to optimize SEO

Have you finally decided to get into SEO to increase your website traffic? But terms like backlinks, keywords, and rank tracking scare you? Ahrefs is a nocode platform suite consisting of several tools. Ahrefs’ all-in-one SEO toolset can help you:

  • Research Competitors: Reveal Your Competitor’s Organic Keywords, Backlink Strategies, and PPC Keywords
  • Manage Link Building: find the best backlink opportunities in your niche
  • Research keywords: get as many relevant keyword ideas as possible and see how hard it would be to rank
  • Perform a Website Audit: Identify your website’s SEO issues and learn how to fix them
  • Search content: discover the most popular content on any topic and find the best ideas for your own content
  • Track Ranking: Track your search rankings with those of your competitors

Referral Factory to manage referral campaigns

This incredibly easy-to-use referral marketing solution is perfect for marketers AND any size business. Which ? Referral Factory. This nocode platform offers everything you need to create, launch and manage your own referral campaigns. Its uniqueness is that you don’t need to install tracking scripts on your website, which means you don’t need developers to run your campaign.

Referral Factory allows you to create your own referral program in less than 5 minutes using one of 1000 predefined referral program templates to suit your business OR create your own referral program from scratch. You can also invite your customers to refer their friends – when leads start rolling in, send them directly to your Shopify store for purchase, qualification, and further communication.

Features most appreciated by users

  • Campaign management
  • APIs
  • Third-party integrations
  • Customizable templates
  • Real-time analytics
  • Performance indicators
  • social advancement
  • For employee referrals

Canva for creating graphic designs

Use Canva to create professional designs through team collaboration and access premium features like Brand Kit, Background Remover, and more. Canva This graphic design platform allows you to create graphic designs for different uses such as:

  • Posts on social networks.
  • Leaflets.
  • Logos.
  • Book covers.
  • Presentations.
  • Posters.
  • Documents.

Canva emphasizes design, as it’s essentially a free alternative to Adobe Photoshop (not for editing, but for design in particular), ideal for individual creators and small businesses that don’t may not have design skills or have no budget to allocate for a designer.

Loom for sharing interactive videos

When we want to convey our messages and thoughts with precision, words are sometimes not enough. Loom, a free asynchronous video recording software, which allows creating, editing and sharing interactive videos on a range of different platforms. Designed for speed and simplicity, is a video messaging tool that allows users of shared workspaces to record, share and interact with videos.

But Loom isn’t just about streamlining workflows. Loom is one of many apps helping to furnish our digital office space, helping to “foster more authentic communication between people at work and convey complex scenarios and ideas with empathy,” according to co-founder Shahed Khan. .

Concretely, Loom offers:

  • Quick check-in;
  • Screen sharing;
  • Link sharing;
  • Video editing;
  • Emoji reactions and comments;
  • Access controls and advanced reporting.

Users can use Loom to record their screen or a specific application in addition to live recording for any video session. Loom generates a custom URL for each video session, allowing video owners to share links with other users. Additionally, Loom’s editing tools allow users to edit, trim, and add custom CTAs and thumbnails.

The HubSpot CMS to create a site

HubSpot’s nocode CMS platform bridges the gap between developers and marketers by providing a simple content management experience that saves developers time and empowers marketers.

HubSpot’s CMS is more than a CMS website builder. Using HubSpot’s built-in SEO tool, for example, marketing teams receive recommendations on how best to optimize website pages, blog posts, meta descriptions, and more. The tool will show you where the changes need to be made and give you the reason why. HubSpot lets you fix issues immediately by fixing them in the editor.

The tool also measures your content’s performance over time, giving marketing teams insight into their marketing efforts. At the same time, it offers to create, schedule and send emails to all contacts in the system at any time. Call-to-action buttons can also be created and tailored to any specific marketing campaign in progress. Create the call to action (CTA) and ship it without the help of a developer.

This is a non-exhaustive list. But you will understand, the need for fast and cost-effective applications has led to an increase in low-code and no-code development platforms. The growing popularity of these platforms is changing the marketing landscape, but for the better. So use them without moderation!

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