Banijay Group, Insign, Prisma Media... Those who are moving in marketing this week

Banijay Group, Insign, Prisma Media… Those who are moving in marketing this week

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Insign strengthens its teams with two new expert profiles

Insign continues its strategy of objectification by integrating within its teams expert profiles responsible for investing in data and building proprietary analysis and prediction tools to put the measurement of its contributions at the heart of its organization and the support for its customers.

Insign today announces the arrivals of Garnes Jean-Jacques as Head of Data and Angela Martin as Business Models Director.

Within the agency, Garnes Jean-Jacques will be responsible for accelerating the development of Insign’s Data strategy consulting activity by supporting the development of proprietary solutions for value management and performance anticipation for client. For her part, Angela Martin will be in charge of strategic innovation analyzes both quantitatively (market research) and qualitatively (design research) to optimize the user journeys of each client, in order to improve their growth strategy. .

With a Master’s degree in Marketing (ESGCI – Paris), Garnes Jean-Jacques began his career in 2008 at Conversant as Performance Traffic Manager. From 2010 to 2016, he joined AdUX (formerly HiMedia Group) where, as Head of Trading, he advised agencies and networks on their strategy for buying or reselling advertising space and data. In 2016, Garnes became Display and Programmatic Manager at Neo Media World (WPP) where he developed the programmatic offer and advised advertisers on the implementation or strengthening of data marketing and marketing precision strategies. From 2020, Garnes Jean-Jacques advises various clients on the implementation of their Data and Data Marketing strategies as a freelancer.

I am very happy to join Insign today. The group’s choice to accelerate the development of the Data strategy and Data marketing consulting activity is both exciting and perfectly in line with the future development of our businesses. Today, it is up to us to help our clients better identify, structure, understand and create value through their assets and data. As a Creative Partner, I wish, through technology, to offer augmented advice in order to support the objectives of growth, innovation, transformation or even brand enhancement. », Garnes Jean-Jacques, Data Manager at Insign.

With a doctorate in Economics (Orleans Economics Laboratory), Angela Martin has ten years of experience in innovation, strategy and design. In the field of Health, Angela has distinguished herself by the international publication of around fifteen articles on Health Innovation (including two Best Paper Awards on the theme of economic models of e-Health innovations). She worked in the consulting firm Altran and frog, integrated into Capgemini Engineering since 2021. Based on detailed strategic analyzes (market & design research), Angela and her team of designers detect opportunities to improve the customer experience. and offer prototyped solutions to be quickly tested and put on the market. With these two new recruitments, Insign reinforces its positioning as a new model that combines the rationality of consulting and agency creativity to meet the challenges of tomorrow. Rather than simple collaborators, Insign makes each of its members “Creative Partners”, i.e. consultants with cross-functional expertise, equipped with objectification tools to develop communication processes with tangible and verified results. .

I love the Insign state of mind: doing my job differently by integrating more creativity and consulting support for customers and employees. I hope to flourish and help develop the Business Models cell with my expertise in strategy, innovation and design. From this know-how, I want above all to create agile strategies that will have a measurable business impact for our clients. Beyond my scientific rigor, I plan to infuse my positive energy into all the projects entrusted to me. », Angela Martin, Business Models Director at Insign.

Our profession must be transformed by objectification. With data as the main tool and the development of models, patterns, artefacts allowing us to go much further on the expected effect and the measurement of the starting point, we must be able to advise our clients on budgetary priorities, measurement of their impact and the effort required to achieve their objectives. This role of performative advice, inscribed in reality, can only be articulated from measurable commitments and objective contributions », Lionel Cuny, President of Insign.


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