Retail: The most influential CEOs on social networks - Salaries and Profiles > Talents

Retail: The most influential CEOs on social networks – Salaries and Profiles > Talents

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The health crisis has accentuated trends already initiated in consumer habits, forcing companies in the Retail sector to accelerate the transformation of their economic model. Thus, the continued expansion of e-commerce, the necessary improvement of the customer experience and the ever-increasing demands of consumers on the subject of sustainable development continue to shake up distribution methods, giving the sector the opportunity to reinvent itself. .

By speaking out on social networks, Retail sector leaders allow their company’s communication to take off and converse directly with consumers beyond traditional promotional messages. Through their publications, they highlight the vision of their organization, thus giving it more weight in societal debates and in particular those which determine the consumption patterns of tomorrow. More transparent, more responsive, more human: the voices of Retail sector leaders on social networks exactly meet the expectations of new generations of consumers.

AmazingContent, expert in how executives speak on professional social networks and daily partner of corporate communication teams, today unveiled its ranking of the most influential CEOs in the Retail sector.

TOP 10 BRANDS – THE MOST ENGAGING CEOS

(based on Influence Score*)

1 – E.Leclerc – Michel-Edouard Leclerc (Influence Score: 271,730)
2 – U Stores – Dominique Schelcher (Influence Score: 97,907)


Read also: DIALOGUE WITH STAKEHOLDERS

3 – Carrefour – Alexandre Bompard (Influence Score: 80,405)

4 – Picard – Cathy Geiger (Influence Score: 23,395)
5 – Biocoop – Pierrick de Ronne (Influence Score: 10,949)
6 – Fnac/Darty – Enrique Martinez (Influence Score: 9,784)
7 – Lidl France – Michel Biero (Influence Score: 9,334)

8 – Spring – Jean-Marc Bellaïche (Influence Score: 9,248)
9 – Amazon France – Frédéric Duval (Influence Score: 8,690)
10 – Private Showroom – David Dayan (Influence Score: 7,235)

* Average number of engagements per year and per leader.

TOP 10 E-COMMERCE – THE MOST ENGAGING CEOS

(based on Influence Score*)

1 – Nespresso – Guillaume Le Cunff (Influence Score: 18,441)
2 – Orange – Fabienne Dulac (Influence Score: 15,987)

3 – SFR – Grégory Rabuel (Influence Score: 15,493)

4 – Sephora – Martin Brok (Influence Score: 12,327)
5 – Alltricks – Gary Anssens (Influence Score: 12,087)
6 – Rakuten – Fabien Versavau (Influence Score: 11,029)
7 – Rue du Commerce – Karine Schrenzel (Influence Score: 10,754)


Read also: [TRIBUNE] Conversational commerce, how to turn sellers into influencers?

8 – ASOS – Nick Beighton (Influence Score: 9,935)
9 – Fnac.com/Darty – Enrique Martinez (Influence Score: 9,784)
10 – Amazon France – Frédéric Duval (Influence Score: 8,690)


Read also: WHEN MARKETING COMMITS, IT COMMITS ITS CONSUMERS!

* Average number of engagements per year and per leader.

Continuation of the classification and analysis of everyone’s communications in the Cahier d’Influence.

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