Since 1981, GUESS has had a singular vision of the “American way of life” and has contributed to a huge archive of design and photography.
Nicolai Marciano brought in photographer Eli Russell Linnetz to reinvent GUESS USA, the Californian sub-brand of GUESS. Designed by Nicolai Marciano, this clothing collection is innovative and illuminates the aesthetic of American West. The photography was entrusted to Linnetz – his vision is inherently imbued with an energy and attitude from the Americana universe.
Beginning in Fall 2022, the collection is exclusively distributed through GUESS USA’s Global Partner, Slam Jam, to service select retailers worldwide.
“Inspired by American iconography from past GUESS campaigns, the collection is full of pieces you’d find at roadside craft shops in America. Aged leathers, faded jeans, sun-bleached furs, and items with cracked paint. — NICOLAI MARCIANO.
This synergistic partnership creates a carefully selected collection that draws from the rich archives of GUESS USA. Inspired by unique products discovered in the GUESS studio and designed in the 1980s, 1990s and 2000s, none of these pieces had ever been put into production — until now.
Since its first marketing campaigns, GUESS has championed photography as a medium, which has given rise to a new form of advertising and branding. Sometimes even without clothes, the iconic advertisements sold a lifestyle and the American dream, a prominent theme also found in the work of Eli Russell Linnetz.
“GUESS has always used photography to tell compelling stories, stories that don’t just sell clothes but exude an uplifting attitude and energy. —ELI RUSSELL LINNETZ.
It was essential that GUESS work with others who share their vision of the American way of life. All photographs were taken by Eli Russell Linnetz himself, who lends his trained eye to documenting the brand’s FA22 campaign.
Building on Eli Russell Linnetz’s vision for a broader visual revisit of GUESS’ photographic archive, Nicolai Marciano, Linnetz and Slam Jam work together to define a new generation of sensuality and attitude that pushes the boundaries.
About GUESS?, Inc..
Founded in 1981, GUESS began as a jeans company, and has since grown successfully into a global lifestyle brand. GUESS?, Inc. designs, markets, distributes and licenses an entire line of contemporary apparel, jeans, handbags, watches, eyewear, footwear and other related consumer products. GUESS products? are distributed through GUESS stores? as well as in the best department and specialty stores around the world. As of July 30, 2022, the Company directly operated 1,064 retail stores in the Americas region, Europe and Asia. The Company’s partners and distributors operated an additional 567 retail stores around the world. As of July 30, 2022, the Company and its partners and distributors operated in around 100 countries around the world. To learn more about the Company, visit www.guess.com.
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