Boeing 787 Norse Atlantic

Norse Atlantic and the USA – PNC Contact

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Norse Atlantic Airways has announced plans to launch direct flights between the UK and the US in 2023. This follows US approval for its UK entity.

Lowcost announced on October 17, 2022 that the US Department of Transport has offered to grant Norse Atlantic UK a foreign air carrier license.

Bjorn Tore Larsen, CEO of Norse Atlantic Airways, said:

This step represents an important step in creating competition in the transatlantic market that will benefit consumers, boost business travel and lead to job creation.

Bjorn Tore Larsen

Norse Atlantic had previously planned to start flights to the USA with UK branch London Gatwick by the end of 2022. Now it hopes to start flights to cities in the USA in the summer of 2023. Norse Atlantic will announce the destinations soon.

Why does Norse Aylantic need a British AOC?

The answer is simple, Brexit. Norse Atlantic already operates flights to New York JFK from London with its Norwegian AOC. To do so, it uses fifth freedom rights. This means that the airline must operate to consider London as a connection between Oslo and JFK.

The British AOC will allow it to start flights to the USA in London. This without the need for the short connecting flight from Oslo with the Boeing 787 Dreamliners it operates.

Bjorn Tore Larsen commented:

We are delighted to continue to deliver on our promise to democratize transatlantic travel and look forward to expanding our point-to-point route network between London Gatwick and the United States as part of our 2023 summer schedule.

Bjorn Tore Larsen

Norse Atlantic and the challenge of flights to the USA

Norse Atlantic operates Boeing 787 Dreamliners in a two-class (premium and economy) configuration. It has 15 aircraft in its fleet which it leases. The airline does not yet need all the planes for its program. It therefore sublets four to Air Europa in the meantime.

Norse Atlantic is part of a generation of carriers trying to disrupt transatlantic flight to the USA. This sector has always been dominated by national carriers such as British Airways, Lufthansa, Air France and their American counterparts American, Delta and United.

Norse Atlantic was founded in March 2021 and its first flight took off from Oslo to New York on June 14, 2022. However, it had to withdraw from some routes for the winter of 2022, due to uncertain demand.

Other companies trying their luck on Europe-US flights with a low-cost model include Icelandic PLAY and US low-cost airline JetBlue.

The transatlantic low-cost market has proven to be a difficult market to penetrate, others having already failed such as Norwegian Air Shuttle and Wow in recent years or Laker Airways’ Skytrain in the 1980s.

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