marketing

The art of combining digital marketing and creativity

The art of combining digital marketing and creativity

How to combine digital marketing and creativity? Even if the internet makes it easier to target prospects, the competition remains tough! Consumers are constantly exposed to a multitude of media messages. To hold their attention and convince them to buy your products or services, you have to mark their minds with impactful content that is …

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▷ How to deploy an inbound marketing strategy for a service provider?

▷ How to deploy an inbound marketing strategy for a service provider?

Whether you are a freelancer, consultant, independent trainer or chartered accountant, inbound marketing is the digital strategy best suited to your field of activity. Why ? Because the sales cycle for your services is relatively long and responds to complex issues, requiring your customers to inquire and inform themselves to find the solution best suited …

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a method to better understand what triggers the act of purchase

a method to better understand what triggers the act of purchase

Stefan Lendi, author and creator of the PsychoMarketing method Stefan Lendi is a marketer and creator of the PsychoMarketing method, based in Switzerland. He has created reference platforms and helped several colleagues to develop their activities. He is the author, notably of PsychoMarketing: Attract and retain even more customers! “. He was marketing manager in …

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5 online courses to master digital marketing

5 online courses to master digital marketing

Digital Marketing and Innovation: Bachelor of Science with EDHEC Business School This training aims to master the fundamentals of business and the techniques necessary to develop and manage marketing strategies. The course allows you to understand the impact of digital on the strategy of an organization, learn to manage and measure web marketing actions, animate …

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▷ How to use Facebook Live in your marketing strategy?

▷ How to use Facebook Live in your marketing strategy?

For introverts, this is probably the news you’ve been dreading, but Facebook Live can no longer be ignored. This live video feature offers great opportunities for B2B or B2C businesses that want to reach more customers online. How does it work and especially how to succeed on Facebook Live to set up an effective marketing …

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LinkedIn Launches Content and Ad Creation Marketing Certification

LinkedIn Launches Content and Ad Creation Marketing Certification

LinkedIn offers free courses to create and maintain organic and paid content. Share the article Heloise Famie-Galtier / Published on June 21, 2022 at 10:47 a.m. LinkedIn offers three courses related to content and ad creation. © Natee Meepian – stock.adobe.com Short and free training courses for the creation of content and …

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The highest paying marketing jobs in France

Among the booming sectors of activity in France, we find the field of marketing and that of digital marketing. This field of activity offers many opportunities, whether for permanent or fixed-term positions. Some jobs in this sector offer very attractive salaries and many possible professional career developments. But what are these positions and professions? The …

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Regulation on digital privacy and digital marketing: consequences and perspectives

As governments around the world respond to numerous data breach scandals, privacy laws to protect citizens’ personally identifiable information are forcing significant changes for digital marketers. In France, it is the European GDPR which applies and pushes to review its marketing methods, in particular the follow-up of customers and consumers. What are the rules imposed …

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