marketing

▷ 10 best practices to optimize the call-to-action (CTA) or call to action

▷ 10 best practices to optimize the call-to-action (CTA) or call to action

Action buttons allow visitors to interact on your website: if they are interested in your brand, content, product or service, it is the call-to-action (CTA) or call to action. action that allows them to move on to the next step. Although CTAs can be small in size, they are an essential gateway to converting and …

▷ 10 best practices to optimize the call-to-action (CTA) or call to action Read More »

Retail: The most influential CEOs on social networks - Salaries and Profiles > Talents

Retail: The most influential CEOs on social networks – Salaries and Profiles > Talents

The health crisis has accentuated trends already initiated in consumer habits, forcing companies in the Retail sector to accelerate the transformation of their economic model. Thus, the continued expansion of e-commerce, the necessary improvement of the customer experience and the ever-increasing demands of consumers on the subject of sustainable development continue to shake up distribution …

Retail: The most influential CEOs on social networks – Salaries and Profiles > Talents Read More »

Banijay Group, Insign, Prisma Media... Those who are moving in marketing this week

Banijay Group, Insign, Prisma Media… Those who are moving in marketing this week

Insign strengthens its teams with two new expert profiles Insign continues its strategy of objectification by integrating within its teams expert profiles responsible for investing in data and building proprietary analysis and prediction tools to put the measurement of its contributions at the heart of its organization and the support for …

Banijay Group, Insign, Prisma Media… Those who are moving in marketing this week Read More »

marketing-automation-etapes

6 key steps to running an effective campaign

1. Define your marketing objectives Upstream of a marketing automation campaign, it is essential to define so-called “SMART” objectives: specific, measurable, achievable, realistic and defined over time. These expectations must be common to sales and marketing teams. The alliance between these two poles is essential to improve productivity and to generate quality leads. This first …

6 key steps to running an effective campaign Read More »

Définition du flywheel marketing et six astuces pour développer l'activité d'une entreprise avec le flywheel marketing

Flywheel Marketing: Six Tips to Grow Your Business

To share Tweeter To share To share E-mail Inbound marketing strategies have been largely dominated by the concept of the sales funnel, like a funnel that catalyzes consumer attention through a proactive succession of commercial steps. However, digital innovations are rapidly changing the way consumers perceive their relationship with brands. Whether you’re a startup trying …

Flywheel Marketing: Six Tips to Grow Your Business Read More »